WIGFLEX X CASTLE ROCK BREWERY BEER EXPO.

This collaborative endeavor unfolded during a brief, yet impactful project at Nottingham Trent University. The task was to create and market a novel beer line, shared between the music event company, core to Nottingham's music and arts culture, 'Wigflex', and likewise Nottingham's esteemed beer brewery, 'Castle Rock Brewery', where we presented at their beer exhibition.

Our narrative aimed to shed light on the underrepresentation of women and non-binary individuals within the rave scene, challenging the misconception that beer is exclusively for men. In response, we crafted an inclusive campaign that seamlessly integrated the brand's energetic, carefree essence through innovative visual storytelling.

My involvement in the project allowed me to advance on my graphic design skills, creative direction and presenting skills.